The recent customer uproar over Netflix raising their prices was a little overblown. It’s a business, they need to make money. With the expense of negotiating contracts with studios over streaming content, Netflix needed to adjust their pricing. I understand that, and that’s their right.
Although as customers, we have to decide what to do. Keep what we have and accept the price increase or make changes. I started with the 3 DVD at a time, unlimited plan about 5 years ago. When Netflix added their Watch Now streaming, I saw it as a nice bonus. Most of the time I had enough on my hands trying to keep up with the 3 DVDs. I only watched the streaming when I didn’t have a DVD to watch.
But for me it’s all about the content. I couldn’t care less about the mode of delivery. Netflix’s DVD library is huge. I can get almost anything I want, and 3 DVDs at a time is more than I can handle most times. In contrast, their streaming Watch Now content is full of movies and TV shows I’ve either already seen or never wanted to see. Also there’s a lot of just plain crappy movies.
Sure there are a few things I’ll miss. I just started to get into Mad Men now that it’s on streaming, but then again I can also get those on DVD.
So I’ve decided to cancel the streaming from my 3 DVD at a time plan, and just go with the unlimited 3 DVDs. It’s actually going to save me about $5 a month. Ironically, I think that’s the opposite of Netflix’s hope to wean customers off DVDs and onto streaming only.
If they really want to get streaming going, I think their subscription model is a good plan over pay per view streaming services. But it will never be worth it to me until they get a better streaming selection and new releases. Again, it’s about the content.
I was intrigued when I first saw Michio Kaku’s recent book, Physics of the Future: How Science Will Shape Human Destiny and Our Daily Lives by the Year 2100, but I didn’t realize at first that it had anything to do with human-computer interaction. With chapters such as Future of the Computer, Future of Artificial Intelligence, Future of Medicine, Nanotechnology, Future of Energy, and Future of Space Travel, Kaku shows how intertwined technology will be in our lives.
Kaku, a theoretical physicist and co-founder of String Field Theory, talked with over 300 of the world’s top scientists in various fields to understand where science and technology is headed by the year 2100. He first addresses the skepticism that naturally arises from previous predictions of future technology. Where are our flying cars and jetpacks that we were supposed to have by now? Those predictions in the past were made by futurists, not scientists. They were not made by studying the current state of science and technology or by talking with experts. In this book, the predictions are made based on current science and where things are headed. It’s definitely a plausible peek into what might be.
Some of his more interesting predictions are:
- Contact lenses that become our interface with computers, projecting the internet on the lenses and augmenting reality with virtual elements
- Controlling computers with brain signals
- Smart cars that drive themselves and eventually run on magnetic levitation
- Bio sensors in our homes that can detect diseases such as cancer at an early stage
- Nanobots that can go through our veins and attack cancer cells before they become too dangerous
- A nanotech replicator in our homes to construct anything from individual atoms
- A space elevator traveling on a cable from the Earth up to a space station
- His assessment of artificial intelligence and whether we’ll ever experience a robot uprising against humanity
Though they are fascinating, Kaku’s predictions seemed overly optimistic to me. He didn’t address the big question I kept thinking. How are we going to produce all these great advances when it seems our world is in decline? Every day we hear pessimism about global warming, overpopulation, food shortages, and the lack of energy sources to support the growing populations of the world that are coming to expect a first world lifestyle. However, he doesn’t address these issues until chapter 5, Future of Energy. And even in that chapter he doesn’t seem to have a satisfying answer. His book seems to be an exact opposite of the dismal future proposed in Jared Diamond’s Collapse: How Societies Choose to Fail or Succeed.
As someone in the United States, mired in a poor economy, a dysfunctional political system, and endless wars, it’s hard not to be pessimistic that we’ll ever see Kaku’s optimistic predictions come to life. Perhaps these advances are for the “winner” countries that are on the rise, like China. Again, Kaku doesn’t address this until chapter 7, Future of Wealth.
And it’s hard to believe how we’ll be able to afford things like gene therapy to cure diseases and extend our lives to 150 years or more. How could our society support that with the current problems with our health care system, Medicare, and Social Security? It’s hard to believe that the average person will be able to afford these things. Will all these wonderful advances only be available to the rich?
Although it’s a fascinating look into what might be and an entertaining read, there were too many “yeah but what about?” moments for a skeptic like me to buy into it fully.
Another user experience guy with another user experience blog. Why read this one? Well, hopefully I’ll have some interesting things to write about, and this introductory post will be the least interesting of the lot. Who reads “welcome to my blog” posts anyway?
I don’t think most people read blogs regularly. They read interesting content when they come across it, regardless of where it comes from.
Why did I start a blog? Yes, part of it was for shameless self-promotion, but also as an outlet for my thoughts. For the last two years I’ve been writing a column for UXmatters, called Practical Usability. I publish articles in that column every two months, which seems like a good schedule for me. But I have a lot of ideas that don’t fit the format of a 2000 – 3000 word article. Those ideas tend to languish on a list that never gets published. Until now.
The topics will focus on user experience, user research, usability, design, and other related things in that vein. I hope you’ll find them interesting. At least much more interesting than this first post. So, welcome to my blog!