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Some Really Bad Ideas for User Research

I’ve heard a lot of bad ideas for user research over the years. Most of these have come from people trying to get around the time, cost, and effort of user research. I write about these in my latest UXmatters article, The Worst Ideas I’ve Heard for User Research. I discuss:

  • Management trying to offshore UX work
  • Management thinking that anyone off the street could moderate a usability test
  • Using your own employees as research participants, because you can’t get the actual users
  • Clients wanting to conceal their identities to participants
  • Making research sessions too formal and uncomfortable by reading the opening instructions off a card
  • A field study participant deciding to move the session to a conference room
  • A participant changing an individual session into a group session with coworkers
  • Teams thinking that they can save time by skipping the research report

Luckily all these bad ideas failed, but we can learn from them. Check out more in the article at UXmatters.

“innovatiebroedplaats” by verbeeldingskr8 is licensed under CC BY-NC-SA 2.0 

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User Research When You’re Sick: The Show Must Go On

Various cold medicine bottles

It happens to every user researcher at some point. You’re supposed to conduct user research sessions, and you get sick. Sometimes you know in advance. Other times it happens during the sessions. Either way, it’s usually too late to do anything about it.

So much goes into planning, recruiting, and scheduling user research sessions that by the time they’re set, they must happen. And usually the only person who knows enough to conduct the research is the researcher him or herself. So, often there’s nothing else to do but suck it up and conduct the research while sick.

However, there are things that you can do to prepare for the chance that you’ll be sick, and there are ways to minimize the effects. In my latest UXmatters article, The Show Must Go On, I provide advice about how to prepare for the eventuality of being sick, to avoid getting sick, and how to conduct research when you are sick.

Read: The Show Must Go On

“Relief is on the way” by kylestern is licensed under CC BY-NC-ND 2.0 

The Biggest Mistakes in User Research

User research can sound easy. You talk to people and watch what they do. Sounds easy, right? But if you’ve ever conducted user research, you know that it’s a lot more complicated and difficult than that. And it’s easy to make mistakes. Even veteran researchers still make mistakes from time to time.

In my latest article on UXmatters, I’ve compiled the list of mistakes that I’ve encountered, and made, over the last 18 years of user research:

The Biggest Mistakes in User Research, Part 1

The Biggest Mistakes in User Research, Part 2

Catch 22: Scoping User Research

Architectural Plan

Scoping a project’s user-research phase is a classic Catch-22 situation. Before the project begins, you have to plan the user research activities and the time involved, but you rarely have enough information to make these decisions until after the project begins. In my latest article on UXmatters, I discuss some of the problems you may encounter when trying to scope user research, and I provide advice about how to make scoping more accurate.

Check it out: Scoping User Research

What is Observation?

Observing a man doing work on several large monitors

In user research, we primarily do two things – observe people and ask questions. Ideally, we want to observe people’s natural behavior, without having our presence influence what they do.

Observation sounds deceptively simple. You sit and watch what people do. It seems like anyone can do that. But to get the most value out of observation, there’s more to it than passively looking and listening.

In my latest UXmatters article, I examine what observation involves, the different types of observation methods, and explore a more rarely used method in UX research – naturalistic observation. The Role of Observation in User Research

 

Image courtesy of: You Belong in Longmont

Better UX Recommendations

Findings and recommendations spreadsheet

As UX researchers, we tend to focus more time on explaining our findings than in providing our recommendations. Yet, however well we explain the findings and recommendations, there comes a time when we’re not present, and the people who have to implement the recommended changes have to rely on the written recommendations and what they remember from your explanation. So it’s very important to ensure that your UX recommendations are understandable, concise, specific, believable, authoritative, actionable, feasible, flexible, prioritized, and easy to review. I provide advice on how to provide better recommendations in my latest article on UXmatters:

Providing Better UX Recommendations

Is Any User Research Better Than None?

Donkey looking at camera

Any user research is better than doing no user research, right? If you can’t reach your target users, you can do research with your company’s employees, because they’re kind of similar right? If you can’t visit people in person to see them perform their tasks, maybe you can do phone interviews or send out a survey. That’s better than nothing, right?

The truth is that it’s sometimes better not to do any user research than to do half-assed user research. I’m not saying that you always have to the perfect user research conditions or its not worth doing. In reality, we rarely have all the time we need and the perfect circumstances to conduct extensive user research. So it’s understandable that we sometimes have to cut corners and make do with what we’re able to get. However, there’s a fine line between discount user research and half-assed user research.

The danger is when you always cut corners, you can become an enabler. Your shortcuts become the norm, allowing your company to check off the user research checkbox, allowing them to say, “Yes, we do user research.” If you can’t eventually convince them to devote more time and effort to user research, sometimes it’s better to practice tough love and let them fail by not doing any user research, rather than allowing them to rely on poor quality research.

In my latest UXmatters article, I provide advice about how to know when you’re practicing half-assed user research and how to improve. Check it out: Avoiding Half-Assed User Research

Image by Spider.Dog

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