Have you ever come across a tattle-tale participant? See if this sounds familiar.
You conduct a user research session (interview, contextual inquiry, focus group, etc.), asking simple questions to get the participants to speak about the subject at a basic level of understanding. Although you may know some of the answers to the questions you’re asking, you ask the questions anyway to hear the answers from the participants’ perspective. Misunderstanding your intent, the participant is alarmed that you don’t know what you’re doing and tattles on you to the client, “It was clear from his questions that he didn’t know anything about our process/system/technology.”
For example, a few years ago I was doing research on a company’s use of SAP. We had a group of interns show us the HR tasks that they do in SAP. Our questions led them to conclude that we didn’t know anything about SAP (which was mostly correct). They tattled to their manager who contacted our main client, alarmed that we weren’t SAP experts. Fortunately, he reassured her that we were user experience experts, and we weren’t supposed to be SAP experts.
What turns a participant into a tattle tale? Usually, it comes from a misunderstanding of our role. As user experience consultants working on many different projects, we constantly have to learn about new organizations, new systems, new processes, new technologies, and new types of people. We interview business stakeholders and conduct user research to learn about these things, but our goal isn’t to become experts. In fact, it’s often better to not be an expert. We have the advantage of seeing a group, system, process, or set of tasks from an outside perspective. Because we don’t already have the same insider knowledge as the business stakeholders and participants, we can get them to explain things to us as outsiders. To do this, we often need to ask basic questions and sometimes even act “dumb” to get participants to fully explain things that they would otherwise forget to explain or gloss over at a high level.
The worst thing about tattling is that it can make us afraid to ask questions for fear that they might expose our “ignorance.” So make it clear who the experts are – the users and the business stakeholders, and where your expertise lies – user experience. Combining the expertise of business stakeholders, users, and user experience professionals is the key to a successful project.