User research can sound easy. You talk to people and watch what they do. Sounds easy, right? But if you’ve ever conducted user research, you know that it’s a lot more complicated and difficult than that. And it’s easy to make mistakes. Even veteran researchers still make mistakes from time to time.
In my latest article on UXmatters, I’ve compiled the list of mistakes that I’ve encountered, and made, over the last 18 years of user research: