Image by Sam Breach via Flickr

What do ghost hunting and user research have in common? That’s the question I try to answer in my latest article on UXmatters: The Ghost Hunter’s Guide to User Research.

As a fan of the SyFy Network series, Ghost Hunters, I began to see parallels between the work the TAPS team did and user research. It sounds like a stretch, but there are some interesting similarities.

At first, I was a little hesitant about publishing this story and sat on it for over a year. I worried that it might be too frivolous. But as I explored the topic further, I realized this was a humorous and interesting way to look at user research, and it seemed a perfect article to publish around Halloween.
The reaction has been very positive. I expected my article to be read by the user experience community, but I was surprised to see the attention it has received from the paranormal/ghost hunting world as well.

Read the entire article at UXmatters: The Ghost Hunter’s Guide to User Research.