Okay, fine. I get it. You don’t think that I, usability, am cool anymore, and you don’t want to be seen with me now. I’m the dorky, embarassing parent, and you want to hang out with your cool, “user experience” friends. That’s okay. It’s only a natural part of growing up, I guess.
Although I brought you into this field, gave you your first job, supported you, and brought you respect and recognition, I guess you’re ready to go out on your own now, and you need to establish your own identity. That’s understandable, but I must admit I was a little hurt when even my most loyal child, the Usability Professionals Association changed its name to the User Experience Professionals Association. Okay, actually that one hurt a lot.
Don’t get me wrong, I do admit that “user experience” makes sense. There’s more to what people experience than just usability. I realize that. But don’t ever forget that usability is still very important. In fact, I’m probably the most important of the elements that make up user experience. If something isn’t usable, then it can’t really be useful, desirable, or valuable can it?
In fact, most of what you and your friends do under the name “user experience” today is what we did back in my day, under the name “usability.” So I don’t really see the big difference.
I think I deserve a little respect, though. I spent many years making a name for myself and getting people to think about the needs of the user. The current popularity of user experience wouldn’t be possible without the trail I blazed first. At least people know my name, usability, and what it means. Try finding a consistent definition of user experience, ha!
So after all I’ve done for you, this is the thanks I get? People declare that usability is old, tired, boring, uncool, not innovative, and even claim that I’m dead? Just wait until you have offspring of your own. See how you feel when they move on from user experience to the next buzz word.
Already I can see it beginning. Everyone’s jumping on the bandwagon and calling themselves a user experience professional these days. The term user experience is getting too broadly defined and overexposed. I can feel the pendulum starting to swing back. At this point, I’m so uncool that I’m actually becoming cool again. Soon I’ll be able to say, “I’m back!” Just you wait and see!