Question marks

Over the years, I’ve made my share of mistakes and learned about the types of questions and topics that participants have a hard time answering accurately in user research. Most people do try to answer your questions, but they may not be able to easily and accurately answer these types of questions:

  • Remembering details about the past
  • Predicting what they might do in the future
  • Accurately answering a hypothetical question
  • Discussing the details of their tasks out of context
  • Telling you what they really need
  • Imagining how something might work
  • Envisioning an improved design
  • Distinguishing between minuscule design differences
  • Explaining the reasons for their behavior

I discuss these types of difficult questions, and better ways to get that information from participants, in my latest article on UXmatters:
Avoiding Hard-to-Answer Questions in User Interviews.

Image credit: Véronique Debord-Lazaro on Flickr

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