The Scream by Edvard Munch

What’s so scary about user research? A lot, if you’re a semi-neurotic researcher. Since it’s the Halloween season, in my latest UXmatters article, I delve into some of the scariest aspects of user research, including:

  • What if I fail?
  • Can I learn something new?
  • What if we recruit really bad participants?
  • What if the research plan doesn’t work?
  • What if there’s not enough time to get through everything?
  • What if something goes wrong?
  • What if we don’t discover anything important?
  • How am I going to analyze all this data?
  • How can I present all of this?

But never fear! I also provide advice about how to overcome these fears. Check it out: Fears About User Research.

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